Picture: Jako Janse van Rensburg/Unsplash
Sonos reportedly scrapped plans to launch its streaming video gadget. The Apple TV rival was “deep into growth,” but the corporate determined to drag the plug on its launch.
The streaming gadget was going to be Sonos’ subsequent huge {hardware} product.
Sonos streaming video field will get pushed again
Sonos had a disastrous 2024, all because of the launch of its half-baked revamped cellular app. At launch, it lacked many fundamental options, with connectivity woes solely worsening issues. Following the widespread criticism and declining gross sales, Sonos thought of reviving its outdated app whereas it took time to repair the brand new one. Sadly, it was not technically potential.
Ultimately, the app debacle led Sonos CEO Patrick Spence to step down from his function at first of this yr. Nonetheless, this doesn’t mark the tip of the saga for Sonos.
The Verge stories that the corporate’s management has determined to cancel the launch of its subsequent main {hardware}, a streaming video participant. Codenamed Pinewood, Sonos’ Apple TV rival would have launched within the second half of 2025. However that gained’t occur now, as the corporate now not has any main product announcement deliberate for H2. That is regardless of the gadget already being in late growth phases and having been beta examined internally for months.
The streaming gadget would have run an OS offered by The Commerce Desk and supported HDMI passthrough for gaming consoles, Blu-ray gamers, and different units. It will additionally seamlessly combine with Sonos audio system to ship a extra immersive encompass sound expertise.
Sonos desires to repair its app expertise first
As a substitute of Pinewood, Sonos’ management desires everybody inside the corporate to deal with bettering its software program expertise. They may reportedly reassign the group engaged on the streaming gadget to different tasks.
A report from February revealed that Sonos scrapped plans to launch a MagSafe speaker for iPhone on account of technical limitations.
