Sports activities model PUMA has opened a brand new inventive hub at its German headquarters, that includes a devoted 3D printing facility.
Studio48 has been established to permit PUMA designers and creatives to ‘develop new concepts and create ideas’ for brand new efficiency and Sportstyle merchandise.
The corporate has mentioned Studio48 is a part of its technique to ‘create sustainable progress by elevating the PUMA model.’ In its entirety, Studio48 will span 500 sq. metres, with its 3D printing facility being complemented by leather-based and textile stitching machines, a arrange for printing and embroidering, a product testing space, a photograph studio and a gathering area.
“With the brand new Studio48 we’re creating a major software to reinforce the excellence of our designs and elevate the model,” mentioned PUMA’s Vice President Inventive Course & Innovation Heiko Desens. “Whereas lots of our merchandise are created digitally, Studio48 shall be an area for a unique form of creativity, the place our designers from totally different departments can brainstorm collectively, alternate greatest practices, expertise new supplies and contact and really feel the merchandise they need to make.”
Based on an organization press launch, Studio48 can even be used to host exterior companions and convey the corporate’s international design neighborhood collectively for workshops and occasions. A gap occasion held this month noticed US-based upcycler Nicole McLaughlin share her imaginative and prescient on circularity, with PUMA designers throughout all product classes from a number of of the corporate’s worldwide areas additionally in attendance.
Earlier this 12 months, PUMA unveiled the Mostro 3.D footwear, designed in collaboration with American rap musician A$AP Rocky and printed utilizing Carbon’s Digital Mild Synthesis expertise.
