LONDON, UK, and REDMOND, Wash. — July 1, 2025 — The Premier League and Microsoft Corp. on Tuesday introduced a five-year strategic partnership to rework how 1.8 billion followers in 189 nations interact with the world’s most-watched soccer league. As a part of the collaboration, Microsoft will grow to be the official cloud and AI associate for the Premier League’s digital platforms, modernizing the League’s digital infrastructure, broadcast match evaluation and organizational operations.
On the coronary heart of the partnership are the Premier League’s new fan-facing digital platforms, which leverage Microsoft’s cloud and AI applied sciences to usher in a brand new period of clever and intuitive fan experiences.
From right this moment, followers around the globe can study extra in regards to the Premier League golf equipment, gamers and matches of their alternative by a brand new digital Premier League Companion powered by Copilot. This extremely personalised expertise leverages Azure OpenAI to drag info from over 30 seasons of stats, 300,000 articles and 9,000 movies, unlocking an entire new world of info and figures for followers in regards to the golf equipment and gamers that matter to them most.
The Premier League Companion is on the market on the brand new official Premier League cellular app and net platforms and will probably be enhanced all through the upcoming Premier League season. Further performance is about to incorporate open-text questions and solutions in followers’ native languages by textual content and audio translation. Later within the season, Microsoft AI can even be included throughout the app and web site’s enhanced Fantasy Premier League expertise, giving each fan their very own private assistant supervisor to assist them steer their fantasy squad to victory.
The partnership marks some of the important expertise transformations within the League’s historical past, anchored round 4 key areas: fan engagement, match insights and evaluation, cloud transformation, and organizational productiveness. Collectively, Microsoft and the Premier League intention to construct one in every of world sport’s most superior and safe media, knowledge and AI platforms.
Integrating Microsoft Azure AI Foundry providers, together with Azure OpenAI in Foundry Fashions, will additional improve the stay match expertise with real-time knowledge overlays and post-match evaluation. From archive innovation to in-broadcast insights, followers will achieve deeper, extra interactive entry to the sport they love.
Richard Masters, chief government of the Premier League, mentioned: “We’re delighted to welcome Microsoft as a associate of the Premier League. This partnership will assist us interact with followers in new methods — from personalised content material to real-time match insights. We sit up for working collectively over the following 5 yearsto ship extra revolutionary experiences to all Premier League supporters around the globe.”
“We’re happy to associate with the Premier League to deliver revolutionary and interactive experiences to soccer followers around the globe,” mentioned Judson Althoff, government vice chairman and chief business officer at Microsoft. “By leveraging our safe cloud and AI applied sciences — together with Azure AI Foundry Providers with Azure OpenAI, Microsoft 365 Copilot, and Dynamics 365 — we are going to rework how soccer is skilled, delivered and managed on and off the sector.”
The Premier League can be migrating its core expertise infrastructure to Microsoft Azure, unlocking scalability, safety and agility throughout its digital ecosystem. This basis will allow sooner innovation, seamless integration of AI providers, and a unified platform for the league.
Microsoft 365, Energy Platform, and Dynamics 365 Finance and Operations will modernize the League’s inner operations, streamlining workflows, enhancing collaboration, and enabling data-driven decision-making throughout departments.
This partnership units a brand new world benchmark for the way expertise can elevate sport, leisure and fan tradition, making the Premier League extra accessible, immersive and future-ready than ever earlier than. Whether or not you’re a lifelong fan or new to the Premier League, the Premier League Companion powered by Copilot might help you uncover extra. With solely 47 days to go to the start of the brand new Premier League season, attempt it for your self at http://www.premierleague.com.
About The Premier League
The Premier League produces a few of the best and compelling soccer on the earth. The League and its golf equipment use the ability and recognition of the competitors to encourage followers, communities and companions within the UK and the world over. The Premier League brings individuals collectively from all backgrounds. It’s a competitors for everybody, in every single place and is on the market to look at in 900 million properties in 189 nations.
About Microsoft
Microsoft (Nasdaq “MSFT” @microsoft) creates platforms and instruments powered by AI to ship revolutionary options that meet the evolving wants of our clients. The expertise firm is dedicated to creating AI out there broadly and doing so responsibly, with a mission to empower each individual and each group on the planet to realize extra.
For extra info, press solely:
Microsoft
Premier League
Word to editors: For extra info, information and views from Microsoft, please go to Microsoft Supply at https://information.microsoft.com/supply. Net hyperlinks, phone numbers and titles had been appropriate at time of publication however could have modified. For extra help, journalists and analysts could contact Microsoft’s Fast Response Crew or different applicable contacts listed at https://information.microsoft.com/microsoft-public-relations-contacts.
