Alongside Apple’s annual Apple Pay donation marketing campaign supporting The International Fund to Struggle AIDS, Tuberculosis and Malaria that is presently underway round World AIDS Day, the corporate has traditionally supplied a collection of its merchandise below the associated (RED) model.

beats solo 4 red
Whereas we not too long ago famous that Apple has been scaling again its (PRODUCT)RED portfolio over the previous few years, the corporate’s Beats model yesterday introduced a collaboration with British Nigerian designer Yinka Ilori for (BEATS)RED Beats Solo 4 headphones with a limited-edition packaging design.

Sadly, there is a catch, which is that these new (BEATS)RED headphones aren’t out there on the market as they’re a customized product to assist create consciousness round World AIDS Day and the (RED) marketing campaign.

In line with Girls’s Put on Every day, Beats notes that the packaging design is a tribute to “resilience, group and hope,” that “mix[s] conventional African aesthetics with modern design.” Ilori says his design celebrates “the collective effort of nurturing” and was impressed by “the metaphorical sense of planting seeds and watching them develop into one thing stunning.”

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