November 14, 2024
UPDATE
Apple debuts The Weeknd: Open Hearts, the first-of-its-kind immersive music expertise for Apple Imaginative and prescient Professional
In the present day, Apple launched The Weeknd: Open Hearts, a panoramic immersive music expertise from the seven-time diamond-certified artist, out there solely on Apple Imaginative and prescient Professional for a restricted time. Open Hearts is captured in Apple Immersive Video, a outstanding 180-degree media format that leverages ultra-high-resolution immersive video and Spatial Audio to put viewers within the heart of the motion. Viewers journey alongside the artist on an electrifying sonic voyage as he weaves his approach via a surreal, haunting cityscape. Followers are invited to see the immersive expertise in its entirety — and benefit from the magic of spatial computing — by reserving an Apple Imaginative and prescient Professional demo at their native Apple Retailer starting tomorrow, November 15.1 Customers can expertise Open Hearts free of charge now with the Apple TV app on Apple Imaginative and prescient Professional.
“Apple Immersive Video brings The Weeknd’s inventive imaginative and prescient to life in a completely new approach with Open Hearts, a groundbreaking music expertise out there solely on Apple Imaginative and prescient Professional,” stated Tor Myhren, Apple’s vice chairman of Advertising and marketing Communications. “With Imaginative and prescient Professional, followers expertise storytelling in ways in which weren’t doable earlier than: with immersive visuals and Spatial Audio that make them really feel like they’re proper in the midst of the motion. That is an thrilling leap ahead in how music and expertise come collectively to ship memorable experiences for followers, and we’re proud to collaborate with The Weeknd to make it occur.”
Open Hearts was directed by Anton Tammi and closely impressed by Los Angeles’s iconic downtown skyline. Tammi additionally directed the official music video for Hurry Up Tomorrow’s lead single, “Dancing Within the Flames,” which was shot completely on iPhone 16 Professional Max by Erik Henriksson and edited on Mac.
Apple Immersive Video revolutionizes the way in which followers get pleasure from music performances, and The Weeknd: Open Hearts is the newest installment within the rising catalog out there on Apple Imaginative and prescient Professional free of charge. Live performance for One, the subsequent Apple Immersive music expertise launching globally on Friday, November 22, invitations followers to get pleasure from intimate performances from the world’s greatest artists. By a set recorded at Air Studios in London alongside her 20-piece band, six-time BRIT Award-winning singer-songwriter RAYE gives her mix of R&B, jazz, and pop to viewers from the most effective seat in the home. The set may even be out there within the type of a brand new EP, out there in Spatial Audio solely on Apple Music.
Final month, Apple debuted Submerged, the critically acclaimed immersive quick movie written and directed by Academy Award-winning filmmaker Edward Berger. New episodes of Journey and Wild Life will premiere in December, adopted by new episodes of Boundless, Elevated, and Pink Bull: Massive-Wave Browsing in 2025.
Availability
- Apple Imaginative and prescient Professional is accessible in any respect Apple Retailer areas and the Apple Retailer on-line in Australia, Canada, China mainland, Hong Kong, France, Germany, Japan, Singapore, the U.Okay., and the U.S., and will probably be out there in South Korea and the United Arab Emirates starting Friday, November 15.
- New Apple Immersive Video episodes and movies debut in U.S. English with subtitles in extra languages. Title availability varies by nation or area.
- Customers in China mainland can entry choose Apple Immersive Video titles from the Migu Video and Tencent Video apps, which can be found to obtain free of charge on the App Retailer for Apple Imaginative and prescient Professional.
- Customers in Australia, Canada, Hong Kong, France, Germany, Japan, Singapore, South Korea, the UAE, the U.Okay., and the U.S. can get pleasure from a free demo of Apple Imaginative and prescient Professional at their native Apple Retailer, and watch the complete immersive music video, The Weeknd: Open Hearts, starting Friday, November 15.
Press Contacts
Zach Kahn
Apple
Andrea Schubert
Apple
Apple Media Helpline
