As a member of Group Paradise, our journey via the Function Hackathon 2023 was an exhilarating expertise that supplied helpful insights into product administration and problem-solving. Over the course of 4 days, we engaged in a rigorous technique of downside exploration, ideation, and solution-building, with a deal with making sustainable assortment extra engaging to prospects.
Our journey started with downside exploration, the place we delved into the challenges of discovering a sustainable assortment. We recognized an absence of sustainability information hindering the artistic course of and acknowledged the necessity to have a look at the issue from totally different angles. This led us to deal with prospects and the way to make sustainable merchandise extra interesting to them.
In the course of the ideation section, we generated quite a few concepts and narrowed all the way down to the ultimate concept, exploring two angles: rewarding sustainability and recommending related however sustainable merchandise. We additionally performed a “5 Why’s” train, which led us to the issue assertion: “How may we make a sustainable assortment really feel like an excellent deal?” This course of highlighted the significance of understanding buyer conduct and preferences, in addition to the necessity for daring and artistic approaches to handle the challenges.
As we constructed the answer, we encountered a number of “aha” moments, akin to the conclusion that prospects merely need to really feel that their buy was an excellent deal, with high quality typically being a extra vital criterion than worth. We additionally discovered the significance of validating assumptions with customers, as evidenced by the testing of our resolution with precise bol.com customers and receiving helpful suggestions.
Our journey culminated within the creation of a service that was showcased on the bol.com stg surroundings. Nonetheless, we additionally confronted challenges, akin to the necessity to make the “massive image” clear and be certain that the part showcasing sustainable merchandise was extra seen and interesting for purchasers.
All through this journey, we gained a deeper understanding of the product administration course of, from downside exploration and ideation to solution-building and person validation. We realized the importance of creativity, boldness, and person suggestions in growing options that resonate with prospects.
In conclusion, our participation within the Function Hackathon 2023 was a transformative expertise that supplied helpful classes in product administration, innovation, and customer-centric design. We sit up for making use of these insights to future endeavors and persevering with our journey of making impactful and sustainable options for purchasers.
